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Additional Case Studies:
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There is No "I" in Team
SCENARIO:
Estelle is the Director of Marketing for a healthcare company. Estelle leads a team of 16 employees, including 8 writers,
5 designers and 3 project managers. The team is very strong and consistently delivers high levels of work on time and within
budget. Over the past two months however Estelle has been noticing a good deal of bickering amongst her staff. She knows this
is counterproductive and will lead to a decrease in her department’s quality and output of work. Her team has had several
meetings about some of the issues but thus far the problems have not been resolved. The problems are starting to grow.
Estelle is concerned that some employees may get so fed up that they will resign or she will have to let some people go,
leaving Estelle with a diminished team and the need to hire and train new employees. She decides that outside help is needed
and meets with a consultant who suggests that her team needs to learn how to work together and use each others strengths.
They decide that a two-day workshop focused on team building, performance and cooperation would be an appropriate way to
address the departments’ current issues.
SOLUTION:
Estelle’s entire staff participated in the two-day workshop and took advantage of the time to raise all of the issues the
department was faced with. The entire staff learned different methods to address disagreements, and how to work more cooperatively
and effectively. By the end of the two-day event there were processes put in place to help avoid many of the problems the
department faced. At the two month follow-up Estelle reports that while issues still arise, overall the department
is working much more cohesively and she has decided to make team building workshops an ongoing priority for her department.
BENEFIT:
In this case, a seminar was effective in helping:
• Increase team performance
• Create a better work environment
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